Stories

Mexican-born and Portland-based Fabi Reyna is a guitarist and the magazine’s founder and editor-in-chief—the result of being fed up with women’s roles in music magazines (you know the types: wearing clothes as thin as the guitar strings they’re not playing). She Shreds was started in 2012 as the world’s only print publication dedicated to women guitarists and bassists, a platform where “people can listen, see and experience what it means to be a woman who shreds.”

Alejandra Oyervides launched her Ale O Moda label in fall 2018, debuting at Fade to Light, a Portland fashion show known for its unique experience. The introduction was fitting, as Alejandra has since won UpNXT’s Emerging Designer Award and its People’s Choice Award for a style that’s modern...almost futuristically so. During Design Week Portland 2020, Alejandra will present her first solo runway show, where her newest collection will be on display, with past collections set up as an exhibit.

Run by father-son team, Melvin and Nick, Studio Signs Co. is tethered to Portland’s history. Founded in 1963 by Dean G. Stanley and taken over by Melvin in 1984, the shop has experienced waves of the industry’s changes throughout the decades, yet has always managed to stick to its artistic promise: made by hand.

Abibat Durosimi is the President and Creative Director of Tabiba Styles, an agency in Portland specializing in makeup, hair extensions, and natural hairstyling. Her newest venture, BLOOM Beauty Collective, is lifting up fellow creatives while giving back to the community. We learn more about Abibat’s process and her plans for BLOOM’s big runway show at Design Week Portland this April.

Meet Luise Gnizak, our 2020 DWP Design Fellow. This German native and Portland transplant is a graphic designer and art director, whose studio, Studio Werken, has done work for art and cultural institutions worldwide. We asked about how her European roots influence her work and what she’s most looking forward to tackling for the festival.

Known especially for custom orders, as well as revitalizing vintage clothing, Marcela Dyer is a fashion designer devoted to the feel of fabric. Her upcoming collection, Wild Woman, a collaboration with textile artist Laura Renée Maier, is focused on a message rather than solely the event that inspired it: the 2017 Women’s March.