Next UI

Understanding the business case for Augmented Reality.


Torch is partnering with Oregon State University’s College of Business to present a fireside chat with Amy LaMeyer on Augmented Reality (AR). Amy is a partner at WXR Fund, an early-stage venture capital fund that focuses on supporting female-led startups, and is a firm believer that AR is the next major technology platform, offering unique opportunities for brands.

At Next UI, you’ll learn how agencies and brands are building deeper connections and stimulating financial growth through the use of AR and spatial computing. You’ll leave this conversation with an understanding of leading use cases, challenges of the new medium, and how AR fits with emerging technologies and existing infrastructure. We reached out to Nathan Bowser at Torch to find out more about the event and their passion for AR.

Where did the idea for this fireside chat come from?

Through numerous conversations with agencies and brands, we recognized that, while many companies are excited about AR, they still have a lot of questions and concerns about how to even start working in it. We saw the need for honest conversations that go beyond the fluff and address the business potential AR has for brands—how to capitalize on that value. With this format, creative leaders and brand strategists will get an overview of the AR space and have a chance to engage with their peers and our experts.

What are some of the key takeaways you hope people will gain from the event?

Guests will have a unique opportunity to learn about this emerging medium in an interactive presentation from some of the foremost experts and investors in the space. Attendees will leave with an understanding of the business opportunities that AR affords companies across many verticals. Additionally, leaders will learn the diversity and human-centered design considerations they’ll need to address in order to deliver on the promise and value of AR.

What are some of your favorite recent examples of using AR in mobile?

The David Bowie Is experience is a great example of how a museum exhibit can be transformed into an AR experience that can be viewed by anyone with a mobile phone. Healium is an app that reduces stress and anxiety through breathing and visuals. Leo AR and Beast Pets are a fun way to bring characters into your home.

What would you say to a designer or developer who is interested in AR, but has yet to use it?

With over a billion AR-capable phones on the market today and a consumer base that is hungry for innovative, interactive content, there is no more perfect time to start working in AR. Brands in every vertical, from retail and hospitality to healthcare and manufacturing, are seeing returns on AR pilots. In order to uncover the value of AR for their customers, creative teams should be testing, validating, and refining their approach to spatial computing now.

About Amy LaMeyer:

Amy is an investor and advisor to start-ups in AR, VR, AI, and cybersecurity, with strategy and product development, marketing, fundraising, and network connections. She created to assist others in learning about the potential of AR and VR. She is also a mentor for XR accelerator programs, including Boost VC, and has written for Virtual Reality Pop.

About Torch:

Torch is an app that lets you design and prototype AR for mobile. Torch is code-free and was developed from extensive research, conducting over four hundred interviews, demos, and group feedback sessions to tailor the app to what designers and developers need in order to further the implementation of AR into their products.

About OSU’s College of Business:

The College of Business at Oregon State University offers degrees in Business Information Systems, Management, Finance, Marketing, and more. Since its origins in 1908, the College of Business has a long history of professional preparation for its students entering the marketplace, and today, it prides itself on preparing students to create sustainable, socially conscious businesses.