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What Do We Lose When It’s Easy to Use?

In Defense of Inefficiency

By Andy Pressman

Shot and cut by Searle Video. Illustration by Alex Despain.

Good UX is commonly associated with clarity and ease of use, but it also contributes to a homogenization of design and experience. An alternate approach to user experience treats design as a way to communicate ideas through form, rather than as merely a tool for conversion.

Andy Pressman is the principal of the design studio Rumors, and the Design Director of Verso Books. He works with cultural and editorial groups worldwide on ambitious projects that make use of the internet.