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The Right to Fail: Risk + Reward In Building Creative Culture

"Fail harder" is emblazoned on the hearts (and walls) of many a designer, and mistakes are central to the design process and to learning in general. But risking failure presents unique challenges when seen through each of our individual lenses. Who is, and who is not, allowed to fail? How can we create a culture of experimentation and trust that truly empowers people to take risks, make mistakes, and come out the other side stronger?

Humaira Tasneem brings a unique perspective as both student and professional; as a current MA Candidate in the Design Systems program at PNCA working in the areas of social design, architecture, and art. She will lead this panel conversation about taking risks, what's at stake... and how we can not only survive our mistakes, but thrive. Featured panelists include Katie Augsburger of Future Work Design, JooYoung Oh of Multnomah Idea Lab, and Bijan Berahimi of FISK.

This will be held as a webinar on Zoom. We'll send you a link prior to the event.

The webinar is full but you can view the event on PNCA's live stream and we'll send out a link to the video to everyone who registered, once it's complete, in case you missed it.

Banner illustration by Humaira Tasneem.

This Festival Event has ended.


Monday, August 3, 2020 from 4:00pm to 5:00pm


Virtual Event


Pacific Northwest College of Art: MFA Collaborative Design, MA Design Systems, BFA in Graphic Design

Humaira Tasneem, moderator
Humaira Tasneem holds a Bachelor’s degree in Architecture from American University of Sharjah, and is currently pursuing her Master’s degree in Design Systems focusing on designing for difference and social justice through design. She spends her free time making observational contour drawings in her sketchbook(s). She also specializes in ambidextrous and blind drawings.

Katie Augsburger, panelist Katie (she/her) is a Black woman from rural Oregon. Though she had planned to be a school teacher, she found her way into HR and has been working to center the most marginalized identities in her HR practice for the last 15+ years. Katie has a M.Ed in Curriculum and Instruction as well as a B.S in Sociology.

Bijan Berahimi, panelist Bijan Berahimi is an Iranian-American designer and founder of FISK, a studio and gallery in Portland, Oregon.

JooYoung Oh, panelist (Multnomah Idea Lab)
Working at the local government was not what Jooyoung imagined what she'd be doing when she moved to the states 20 years ago from Korea. Many little life choices lead her to the Multnomah County Idea lab where she brings her expertise in Design Thinking to support systemic changes and racial justice. She also teaches at the Collaborative Design program at PNCA and works as a Process Work therapist for the API community. She is a recent graduate of the Process-oriented Conflict Facilitation program at the Process Work Institute.

Kristin Rogers Brown, Department Head, BFA Graphic Design
Meghann Gilligan-Koehn, MFA Collaborative Design faculty
MK Guth, Director of Graduate Studies, Interim Head of MFA Collaborative Design