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Amplified or Tokenized? A Candid Guide to Creating Inclusive Campaigns w/ Meaning & Impact

As Portland's go-to "diversity" photographer, I've helped create many inclusive campaigns and projects for clients like Adidas, Portland Art Museum, Portland Opera, Willamette Week to name a few.

This puts me in the unique position of seeing the patterns, processes, and ways of thinking that are common, yet often lead to issues down the line in creating an outcome that is authentically inclusive and not tokenizing.

In this short class and Q&A we're going to get candid with the mistakes we're often making and how to fix them in order to move forward in a way that supports, serves, and reflects the POC/LGBTQAI+/Body Affirming/Neurodiverse/Disabled communities in the ways we should.

We'll Cover:

-Identifying You/Your team's Staring Point

-When and How to Bring People on For a Project

-How to See Blindspots

-The Most Common Mistakes

-Tokenizing vs. Amplifying

-Rethinking the Creative Process

-Following Through in a Meaningful Way


• If you have registered for the event but haven't logged into webinar jam, please do so before class start:

Who This is For:

Creative Directors, Art Directors, Producers, Business Owners, Freelancers, Founders, Artists, and engaged humans who are invested in creating work that authentically represents underrepresented communities.

It'll be fun, provocative, uncomfortable, and transformative all at once. All you have to do is show up with an open mind and a humble heart. Oh, and a notepad because you'll definitely want to take notes.


There will be access to a recorded replay for people who register. Strapped for cash? Yes, our COVID wallets aren't quite what they used to be. If you really want to come and could benefit from a comped ticket, just ask by sending an email to

This Festival Event has ended.


Monday, August 3, 2020 from 10:00am to 11:30am


Virtual Event


Gia Goodrich

Gia Goodrich is a mixed-black, gay, ADHD-having, award-winning photographer, educator, and creative strategist. Her human-centered approach to strategy, representation, branding and creation leads to meaningful campaigns with a positive impact. She and her work have been featured in places like, The New York Times, Tech Insider, Out Magazine, E Entertainment, and her list of clients range from local community-changers like PICA, the Portland Opera, and Dove Lewis, to brands with a global impact like Nike, Adidas, Google, and Pandora.

Her mission is to empower others to see themselves and the world in new ways. Ways that bring us closer together and honor the beauty in people and experiences we are socialized not to see.