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WHY? Brand Foundations for Small Business

Anyone can figure out WHAT you sell, but in a crowded marketplace, it’s the WHY that really resonates with audiences.

“WHY?” is part one of a three-part brand development series created by OK Studio that equips entrepreneurs with the necessary tools to communicate their brand’s unique value proposition and streamline future decision making. We take a small business approach to achieve big business results.

This workshop is made up of a series of guided exercises adapted for a group setting in an effort to democratize tools and strategies utilized by top tier brands. Post-workshop, participants will receive a complimentary one-on-one consultation to address goals, answer questions and create a brand action plan for their business.

We highly encourage participants to sign up with their business counterparts, but all are welcome! Please bring a pen or pencil and a notepad, if you would like. We strongly advise against computers or any other digital note-taking devices.


  • Brand Characteristics: The adjectives you use to describe your brand.
  • Brand Values: The core causes that influence how you run your business.
  • Brand Archetype: A framework for understanding the role of your business in the world.


9:30-10: Coffee/Pastries & Introductions

10-10:30: Framework Overview

10:30-11:15: Establishing Your Core Brand Characteristics

11:15-12: Establishing Your Brand Values

12-1: Brand Archetypes

1-1:30: Mingling

This Festival Event has ended.


Thursday, April 11, 2019 from 9:30am to 1:30pm


OK Studio

We are a branding and product design studio servicing local thinkers and makers in always sunny Portland, Oregon.