Anyone can figure out WHAT you sell, but in a crowded marketplace, it’s the WHY that really resonates with audiences.
“WHY?” is part one of a three-part brand development series created by OK Studio that equips entrepreneurs with the necessary tools to communicate their brand’s unique value proposition and streamline future decision making. We take a small business approach to achieve big business results.
This workshop is made up of a series of guided exercises adapted for a group setting in an effort to democratize tools and strategies utilized by top tier brands. Post-workshop, participants will receive a complimentary one-on-one consultation to address goals, answer questions and create a brand action plan for their business.
We highly encourage participants to sign up with their business counterparts, but all are welcome! Please bring a pen or pencil and a notepad, if you would like. We strongly advise against computers or any other digital note-taking devices.
- Brand Characteristics: The adjectives you use to describe your brand.
- Brand Values: The core causes that influence how you run your business.
- Brand Archetype: A framework for understanding the role of your business in the world.