Consumers are pushing for brands to take a stand on issues that even a few years ago would have been off-limits for a company competing in the marketplace. How much so? The 2018 Edelman Earned Brand report estimates that sixty-four percent of consumers worldwide make a purchasing decision based on a brand’s social or political position.
Should brands be leaping heavily into social activism? Is there a place for national politics and global issues in the consumer marketplace? Are brands taking advantage of these emotional issues? Are politics taking advantage of these brands? Or is this truly the best way to get the most people involved in these important issues?
Join us as a panel of experts, ranging from leading brand advocates, political activists and local Portland business owners take on the question of why and how a brand takes a stand and what are the risks and benefits of putting your beliefs on social/political issues out in the world.
Can you sell to everyone if you stand for something? Can you appeal to anyone if you stand for nothing?
There are no sidelines.