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The Necessary Evils of Designing for Good

Sometimes, as designers, we find requests from our nonprofit partners a little baffling. They want us to underline text, bold things, put things in larger font, etc. Our design teachers wouldn’t even grade these pieces. But can an underlined phrase make the difference between a donor appeal that raises $1,000 and one that raises $10,000? You’d be surprised. In this session, we dive into the necessary design evils involved in crafting effective pieces for nonprofits, even if our design teachers would throw them out the window. Hear real results about what does and doesn’t work when asking donors for money, and hear from designers on when to push nonprofits on the limits of design.

This Festival Event has ended.


Tuesday, April 9, 2019 from 12:30pm to 1:30pm


Pivot Group

Pivot is a full service marketing agency that uses marketing, design, research and training to help people tell their stories.