Sometimes, as designers, we find requests from our nonprofit partners a little baffling. They want us to underline text, bold things, put things in larger font, etc. Our design teachers wouldn’t even grade these pieces. But can an underlined phrase make the difference between a donor appeal that raises $1,000 and one that raises $10,000? You’d be surprised. In this session, we dive into the necessary design evils involved in crafting effective pieces for nonprofits, even if our design teachers would throw them out the window. Hear real results about what does and doesn’t work when asking donors for money, and hear from designers on when to push nonprofits on the limits of design.