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Next UI: Understanding the Business Case for Augmented Reality

Creative leaders and brand innovators face notable pressures to incorporate new technologies into their experience strategies. Continued developments in mobile computing have positioned augmented reality (AR) as a unique opportunity for brands–but many are still searching for applications that will delight users and deliver value.

Join Torch and the Oregon State University College of Business as we welcome special guest Amy LaMeyer, Managing Partner of the Women in XR Fund (WXR), for an executive fireside discussion on augmented reality. Participants will learn first-hand how agencies and brands are cultivating ROI and building deeper connections with users through AR and spatial computing.

You’ll leave this conversation with an understanding of leading use cases, challenges of the new medium, and how augmented reality fits with emerging technologies and existing infrastructure.

About our featured guest:

Amy LaMeyer is an avid supporter of Augmented Reality companies and a firm believer that AR is the next major technology platform that will impact all industries. She is an investor and advisor to start-ups in AR, VR, AI, cybersecurity, and music tech with strategy and product development, marketing, fundraising and network connections. She created to assist others in learning about the potential of AR and VR. She is a mentor for XR accelerator programs including Boost VC and Women in XR Venture Fund and has written for Virtual Reality Pop.

About WXR Fund:

The WXR Fund invests in two of the greatest opportunities of our time: the future of computing and female entrepreneurs. Learn more at

About our host:

At Oregon State University’s College of Business we develop people we’d want to work for – people who work hard, earn success and lead by example. Learn more at:

This Festival Event has ended.


Tuesday, April 9, 2019 from 8:00am to 10:00am


Oregon State University, College of Business



Torch is leading the mobile augmented reality revolution. We build the technology businesses need to turn AR dreams into amazing experiences