Brand love doesn’t just happen. It is the result of a carefully crafted experience tailored to a specific audience. At North, we believe that the ultimate goal of advertising is to create. Create uniqueness. Create culture that becomes part of our lives. Create something that people love.

Join us as we deconstruct the consumer journey, those moments from when you discover a brand to when you become a loyal fan. We’ll talk about the psychology behind each stage, the influence of media channels throughout the journey, and communication best practices.

Hors-d'oeuvres and drinks will be provided. All proceeds will go to local charities.